Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Monday, January 7, 2013

Social Media versus Marketing


On November 5, 2012, I wrote a post on Marketing Your Writing. Let me, for a moment, explore social media and networking. You can go to any writers conference or workshop and you are bound to hear that you must be on Social Media. While those who seem to chant this fact like a Medieval Benedictine Monk singing Gregorian Chant are right, they often give the false impression that by being on Social Media you are marketing. It is easy to see where the confusion is. You are marketing yourself as a writer and you are maintaining contact with those readers who have sought you out. But you are not marketing yourself to new customers.

How many times have you joined a group on some social media network and see the same announcements from people you never heard of proclaiming that their work is a must read? Admit it, how many times have you done that yourself?  I am not just talking about posting an announcement, but actually reading an advertisement.  This is an often seen mistake some authors make thinking that they must advertise on social media.  Social media is a reader retention platform not an advertisement platform, per se. I’m not saying you might not sell some books via an announcement through social media, the question is: how many of those sales are being produced by new readers?

The pros and cons of using social media:
1.  You are able to reach out directly to any of your established readers who happen to be listening to you.

2. Social Media allows you to quickly show your leadership in some part of the industry—if you are doing it right.

3. It’s free or low cost.

4. There are privacy issues and copyright issues galore. You have to be careful with your privacy settings—check them often, for they can and will change.

5. It is a time suck.

6. Very few new readers will seek you out on social media.

7.  It’s usually easy to get started on a social media platform.

8. Pay-to-promote—many of the social media platforms, such as the largest—Facebook—has decided to significantly reduce the visibility of posts in their member’s newsfeeds in favor of posts that have been
“promoted” for a fee.  It is becoming more difficult to have a page presence if you don’t pay to promote.

9. It is easy to publish information on social media.

10. It is easy for your message to get lost in the social media information deluge.

11. Social media platforms have a constant learning curve to learn their platform.

12. Each social media platform has a specific audience. For example, Linkedin is designed for business.

13. Ads. While your reader is looking at your post about some great thing you have published, they are also reading ads from other services and other writers—some being more heavily promoted by a publisher than yours are.

14. Some social media formats are designed for more visual arts than others. You could be on the wrong platform for what you want.

15. Judging if you are getting the most out of what you are doing on the social media platform.

16. The social media platforms that are popular today may not be tomorrow.

In an article posted on Pursuit Magazine, a Private Investigator e-zine, on social media, here is some of the most important and very basic things to do with your social media platform:

“1. Fill out your personal network profile completely

“2.The same applies to your specific business profile page.

“3. Include a call to action! What do you want the person reading your post or watching your video to do? You have to tell them:
“Like this picture if…”
“Share this video with…”
“What do you think? Write to me in the comments below…”
“For more information, visit…”
“If you have a question, call me at…”
“The trick is not to come across as spammy or overwhelming. Undoubtedly, you’ve come across this problem many times in your travails in social media.” --Conflict of Interest: Marketing vs. Social Media, by L. Scott Harrell , published on Pursuit Magazine http://pursuitmag.com/social-media-marketing-pros-cons/

We would love to hear from our readers as to what your experiences (good, bad, ugly ,and down right comical) have been with your social media pages and what your success has been with marketing.

1. What successes and failures are you having?

2. Do you have any tricks that help you get the best return on the time and money you’ve invested in social media?

3. What platforms have worked the best for you and which ones haven’t worked out like you thought? Why?

Leave your answers in the comments below, or visit my website, where you can find links to all of my social profiles. I look forward to hearing from you soon!

Thank you for reading and please visit www.davidalanlucas.com andwww.thewriterslens.com. You can also follow me on twitter @Owlkenpowriter and the Writer’s Lens @TheWritersLens. Fiction is the world where the philosopher is the most free in our society to explore the human condition as he chooses.

Wednesday, September 26, 2012

Twitter, Relevancy and You: An Author's Brief Guide to Online Presence


Guest Post By Sara M. Harvey
With the Literary Underworld Blog Tour!
So social media is an integral part of any author’s platform, whether you’re established or just starting out, whether you’re self-pubbed, small-press, or traditionally published. One of the keys to establishing a rapport with fans and potential fans is providing content that sets you apart as unique and worth listening to. No matter what your background and interest, if you think you’re worth reading, you are worth Tweeting.
The trick is going to find something that you find interesting enough to talk about and the public will find interesting enough to read regularly. Quick tip: it is NOT just endless tweets about books promotion. Sure, promote when it’s relevant, when you have a new release or got a shiny new review, but don’t do it daily. No really, just don’t. No one wants to read that.
I’m going to repeat myself: NO ONE WANTS TO READ ENDLESS TWEETS/FB UPDATES ABOUT NOTHING BUT YOUR BOOK. Also, don’t use birthday greetings on FB or anywhere else as a platform for self-promotion. Just don’t, that’s tacky and it makes you look like a total asshole and then no one will want to buy your book ever, no matter how good it is.
But what should you be doing?
Let’s break down some popular authors’ Twitter feeds and find out what they are saying and doing and what makes them interesting.
Wil Wheaton (he’s an author, really!) tweets under @wilw and his stuff varies from beer-making to dog pictures to behind-the-scenes talks about whatever TV show he’s filming. He’s witty and hilarious and takes himself so not seriously at all. My favorite tweets are him and John Scalzi or The Bloggess going back and forth.  I’ve loved Wil since I was twelve and it was tremendously  uncool. I do not regret sticking to my guns on this one! 2.1 million followers.
Neil Gaiman tweets under @neilhimself. His feed varies from blog post snippets (which is ok because it leads to outside content which is awesome), quotes, tour info, random shout-outs to his wife (Amanda Palmer), links to other peoples’ projects and feeds, well-thought-out RTs, and lots of dog pictures (although not as many of late as there has been in the past). 1.7 million followers.
The Bloggess tweets as, you guessed it @TheBloggess and her tweets link mostly back to her blog which is ok because it is HILARIOUS.  I can’t fully explain what she’s like except hilarious. Seriously, you’re going to have to go and follow her just because she’s that funny. She makes anything funny, it’s her superpower. She doesn’t tweet about her pets so much as her collection of taxidermied animals in strange costumes. 270,000+ followers.
Cory Doctorow tweets under @doctorow and he’s one of the most important voices on the internet in terms of freedom of information and artists’/authors’ rights. His twitter varies widely by what he’s doing but always includes useful links (to boingboing of course!) pertinent to copyright and intellectual property debates and other useful and fun stuff as well as pictures. 250,000+ followers.
Laurell K. Hamilton tweets under @LKHamilton and to be honest I don’t know why I am following her. I did for a specific reason at one point but I can’t remember now. She tweets the usual stuff, sometimes funny, sometimes pointless. No dog pictures. 35,000+ followers.
John Scalzi tweets under @scalzi and it doesn’t say that his is a verified account but it totally is. He’s a sci-fi author and critic and damn hilarious. Last week he went to Neil Gaiman’s house and had himself covered in buttercream frosting by roller derby girls for charity.  That’s all you really need to know about John Scalzi. He also has adorable pets that get a lot of face time. 34,000+ followers.
Cherie Priest tweets under @cmpriest and her feed is always a hoot. Her mainstay is current writing metrics and lots of pet photos (she has a new dog and he’s adorable!), but her witty one-liners and takes on everyday life keep me coming back to her every day. Just under 10,000 followers.
Laura Anne Gilman tweets under @LAGilman and is one of my favorite to follow. She’s a writer and an editor and she’s very well read and well spoken. She gets political, but never hateful or vitriolic. She always has something sharp to say and her RTs are worth their weight in gold. Cat pictures on occasion, sometimes a dog. 3,500+ followers.
Jacqueline Carey tweets under @JCareyAuthor and seriously she could tweet the color of her socks everyday and I’d read her. She’s my favorite author and a good friend so she’s on my top author list regardless. She’s new to Twitter and still finding her way around using it effectively. She tweets the usual stuff- what she had for lunch or where she went running (with her dog!) and book tour info and the occasional promo or contest. Recently she’s been tweeting a lot more links to articles and other content that folks who read sexy fantasy or history might enjoy (like a YouTube link to the science of orgasm and the recent discovery of a Demotic [ancient Egyptian language] dictionary). Like Cherie, her take on the world around her is always funny and enlightening and she will never disappear from my twitter feed. 1,200+ followers.
So where am I going with this? Well, one commonality is dog-related content, but that might just be me.  The second is that all these authors are those whose work I admire and read and who I also find engaging and entertaining in real life. After pet pictures, the ability to consistently make me laugh is high on my list of folks I follow. Tied with this is the ability to consistently make me think or at least linking to content that makes me think or allows me to learn. I am a sucker for dog pictures though (I have three dogs, myself and should really increase my dog-related content!)
Since I’m not personally hilarious all the time, I have tried to generate content readers night find engaging through my “Textile Trivia of the Day” or #ttotd feature. This is easy for me to do, I have a master’s degree in costuming and I teach it too. So coming up with 140 characters’ worth of something to say about fabric is pretty reasonable for me to do every day. This sort of thing I recommend- try to find something you are interested in and post a little something about it every day, every other day, or once a week.  Consistency is key here. Having consistent content is what makes people come back to your feed often, looking for more content.
Don’t be a chronic re-tweeter. Try to curate your RTs so that they mean something to someone who might not have the context or know the people involved. Nothing more boring than a twitter feed full of nothing but RTs and links without any sort of narration or context. My litmus test: if you’re bored writing it, people are going to be bored reading it.
You are going for relevancy. You are trying to build a base of people who value your words, both the ones you charge for and the ones you give out for free 140 characters at a time. Twitter can be an excellent marketing tool, just as long as it is used with aplomb.
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SARA M. HARVEY is a founding member of the Literary Underworld Authors’ Collective. She writes dark fantasy for the Apex Book Company and New Babel Books. She lives in Nashville, TN with her husband, daughter, and three dogs, all of which feature prominently on her twitter feed @saraphina_marie.
 Use the code LUBLOGTOUR at literaryunderworld.com for 15% off your order during the Literary Underworld Blog Tour!
7 TIMES A WOMAN: In a mythic reflection of old Japan, the kitsune Rei-Rei is given the seemingly small errand to "tame a dragon" that will part her from her true love, Inari, for lifetimes to come. 
Reborn through seven lifetimes, Rei-Rei fulfills her pledge, remaining the steadfast love of Sha Tano the Dragon — no matter how many times she is murdered by his dark twin, Kage and his minions. From courtier to courtesan, Rei-Rei comes into each life knowing that her destiny lies with the dragon prince but something deep in her soul sings of another lover in another time. 
With every incarnation, she pieces together the fragments of her existence and strives to find a way to complete the impossible task and finally go home. When the dark dragon Kage learns of her true nature, he seeks to strike a blow that will destroy his noble brother, and Rei-Rei, forever.

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Thanks to everyone for reading and commenting on The Writers' Lens. Your comments will enter you in this week's giveaway drawing for an ebook of NORMAL by Janet Bettag.

This is T.W. Fendley. You can also find me at www.twfendley.com and on Twitter @twfendley.

Monday, July 2, 2012

Monday's Book Giveaway--New New Media.


If you have been following my posts, you know that I conduct book giveaways here and on my own blog Coffee With David (http://davidalanlucas.blogspot.com/). Surprisingly, even though people comment, they don't always claim their prize. Because of this, I am reposting one of the books I posted on Coffee with David to win here.  The following giveaway article and interview was posted on Coffee with David.

Please join me (again) for a great book to give away followed by one of my favorite "Coffee With David" interviews.

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Our world has changed and information is passed among people like a runaway fire. We have seen it. Newspapers struggle to adjust and the "television networks" have found that they must be a part of the social media world or fall into extinction. The social media is not just for the news, people keep up to date on events, friends, family and almost anyone they want. Writers, actors, artist, and others have turned to the social media to attract people to their work.

This week, the Writers' Lens is giving away New New Media. In New New Meida, author and Professor of Communication & Media Studies at Fordham University Paul Levinson will take you on a tour of : YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.

It is also my honor and pleasure to present an interview with the man who always has his eye on the future and on the media--Paul Levinson.  Paul is an author of science fiction author and non-fiction, professor of communications and media studies at Fordham University, former President of the Science Fiction and Fantasy Writers of America, songwriter, recording artist, and frequent guest on local, national and international cable and network television and public, commercial, and satellite radio programs.

Interestingly enough, I first "met" Paul on Facebook and struck up a conversation on writing. I have a massive level of respect for him and when he speaks about writing, the media, and social media I close my mouth and open my ears widely.

And now . . .the (reposted) Coffee with David interview with Paul Levinson:

David Alan Lucas: Your book, New New Media, covers the promise and the danger of various social media (from Facebook to Twitter and beyond). As a professor of Communications and Media, Science Fiction author and commentator on media and its effects, where do you see the (r)evolution of social media going in the next several year? Do you think this will be a phase of this day or do you think it will continue to change and grow 100 or more years from now?

Paul Levinson: Predicting the future is always a hazardous undertaking.  But the human drive to create, to get into the mix, is so great, and so effectively expressed in the new new media which give all consumers of information the opportunity to be producers, that I’m 100% certain that Facebook, Twitter, YouTube, and whatever they may be called in the future will be as much a part of human life as reading, writing, hearing, speaking, and thinking.

DAL: How much research and what kinds of research did you do for this book?

PL: I’ve spent many enjoyable hours a day online at least as far back as 1984.  I combined what I learned in that way with what I learned reading media theory (Marshall McLuhan), philosophy (Karl Popper), and more for forty years.   And I mostly used to the Web to get specific references (articles in newspapers, etc)  about news events when needed.

DAL: 2011 was a year in which social media was instrumental in forming the face of our current world and has helped various nations in Africa and the Middle East over throw governments and form new ones.  They have only taken the first brave steps into a new world, but how do you see social media as a tool in continuing their quest for change?

PL: Marshall McLuhan’s global village, just a metaphor when he wrote about it in the 1960s (communities of television viewers were national not international, and could only watch not communicate), has become reality with Twitter, Facebook, and YouTube available to everyone.  The Arab Spring and Occupy Wall Street are just the beginning of a resurgence of direct democracy that the social media have engendered.  Representative democracy and totalitarian governments in their own ways are predicated on mass media, and the arm’s length to information that mass media dictate.   In contrast, social media put the power to comment and report upon information in everyone’s hands.

DAL: How do you see social media effecting "traditional media" and how do you think that "traditional media" will evolve and adapt to the consumer as a result?

PL: Just as in the biological world, media both compete and cooperate with one another for survival.  Some traditional media, such as paper newspapers and books, are clearly suffering from the competition of digital media.  Others, especially television, have figured out how to utilize social media  - for example, use blog and tweets to promote their programs.  In addition, radio and television are increasingly using the web and digital devices as platforms for their content.   As long as a medium does something valued by human beings, and does this better than any other medium, it is likely to survive.  I call this the “media ecological niche”.

DAL: You have used social media in some interesting methods to give author interviews.  One of my favorite examples is your use of the VR world of SecondLife to give VR live interviews.  What did you need to do, besides register to be a SecondLife resident, to hold interviews like this?

PL: You need a good acoustic set-up - a professional microphone is better than the one that your computer may have.  In Second Life itself, you can purchase clothes and accessories with “Linden” dollars to give your avatar a desired appearance.  For example, I purchased a monacle (for the equivalent of a few cents), which you can see on my face in a few interviews.   And, of course, you have to be invited by someone - another avatar, with a real person behind it - to do the interview.

DAL: Between 1998 and 2001, you were the President of the Science Fiction and Fantasy Writers of America.  What do you see as the role of Science Fiction and Fantasy in today's literature?

PL: Science fiction was and continues to be the only form of literature that captures what most makes us human in this universe:  our capacity to dream, plan, envision changes in the universe, and implement them via our technologies.   Space travel would be the prime example of our success in this venture.   Time travel would be a prime example in which no implementation has worked, as far as we know.

DAL: When you are starting to work on a new non-ficton book, what do you find brings the story into focus for you? Is it different for a new novel?

PL: In both cases - nonfiction and fiction - it is the writing itself which brings the book into focus.   I don’t write from outlines.  I have a general idea of where I want the book to go, and, in the case of novel, I often have little idea about what the ending will be until I’m well into the novel.

DAL: What key things make your novels work?

PL: Pinpoint accuracy about what is real, true, and factual in the novel, and making the difference between the fact and the fiction as thin and transparent as possible, is the mainspring of my fiction.  I always like it when a reader seriously asks - is that really true, do the Amish have lamps that work with fireflies, did the ancients record sound on pottery?   And then, as far as characters go, writing them from your own experience, investing as much as possible of you in them.  When my daughter - then 12 - exclaimed after reading The Silk Code in manuscript, “Daddy, Phil D’Amato is just like you!” - I knew I had succeeded with this character.

DAL: What was the hardest part of a non-fiction book? Is it harder or easier than writing a fiction novel?

PL: Writing fiction and nonfiction is apples and oranges.  I guess the hardest part of writing fiction is when you get to a place and don’t where to go in the story - fortunately, the solution usually comes to me pretty quickly, from walking around the block, watching television, or taking a trip to England.  In nonfiction, the toughest part is tracking down a reference which I know I saw but I can’t now lay my hands on.   But this is not deeply difficult - it’s more like a paper cut.

DAL: What themes in your fiction writing seem to drive you the most?

PL: In no particular order of importance (because they are all important to me):  the paradoxes of time travel; the possibility that prehistoric people had sophisticated knowledge of which we know little or nothing;  the symbiosis of biology (how living organisms unintentionally help each other live - like bacteria which help us digest our food); back to time travel, how traveling to the past to prevent an event serves to make that event happen; the possibility that the person next door or in the pizza place may be an alien or a time traveler.

DAL: Do you work on multiple novels or books at once? If so, how many?

PL: In one sense, I have at least 5 novels and 5 nonfiction books on some kind of burner - more than in my head, at very least part of an opening chapter and usually more - at the same time.  But this same time can be and indeed is a long time - years - and once I start really writing a novel or nonfiction book, I put the others aside.   Only exception: I had the idea, when writing my doctoral dissertation in the late 1970s, that I would write that and my first science fiction novel at the same time.  Didn’t last too long - I soon discovered that I was enjoying writing the novel so much, that’s all I was writing.  So I put it aside, so I’d have a chance of finishing the dissertation, which I did.

DAL: How easy was it to take the leap of faith to become a serious writer and chase this career?

PL: I’m the type of person who thinks that anything I really enjoy as a fan, in popular culture, is also something I can do.  As a kid, I loved rock ‘n’ roll and science fiction.   Before too long I was writing both, went on to release an album, “Twice Upon a Rhyme,” and get my science fiction published.   In both cases, for me, the leap of faith to writing took place when I first fell in love with the genre.

DAL: In years past, new writers would battle their way in the pulp magazines to build their readerships and their careers. Do you think that is still the case in the explosion of electronic readers, blogs, e-zines, and other like media? Who do you see as the current gatekeeper of the good writers and those who are still developing?

PL: Gatekeeping rusts and crumbles with every digital advance.   The new non-gatekeepers are the people, the readers themselves.   When something is published online - as a blog, a tweet, or a YouTube video - it has already breezed through what the traditional gate kept out.   The content of new new media live or not based on their reception by the ultimate audience - the world at large.

DAL: When you plot your novels, from whose point of view do you plot from? The protagonist’s? The antagonist’s? The narrator’s? Someone else?

PL: Always primarily from the protagonist - who, as I indicated above, is always some form of me.   But I’m in the antagonist’s mind, too - and, for that matter, the narrator’s.  Every conceivable thought or perspective I could have on a subject, or in a situation, is a potential resource for a point of view in my stories.  If I’m writing a villain, you’re reading what I can imagine doing were I not the civilized being that I hope I am.

DAL: Arthur C. Clarke once wrote that when science catches up with the science fiction writer, the science fiction writer needs to make a leap forward.  How do you stay ahead of the game?

PL: When it comes to time travel, there is no need to move forward, because not only has science not caught up, it has not even moved one inch or second forward.  (That’s because I think as a matter of fact that time travel is impossible.)   Regarding other elements of science fiction, all that leaping forward requires is consultation with your unbridled imagination.   When I experience anything, I can’t be help but move it to the next step in my mind.

DAL: What is your writing schedule like?

PL: Writing whenever I please, and not letting any of the myriad of good reasons not to write - professional and social responsibilities, and enjoyment of non-writing activities - not letting these other worthy and wonderful things get in the way of my writing.   If you lead a zesty life, with lots of opportunities for meaningful work and fun other than writing, finding time for writing can be tough.  But you’ve got to give your muse close to absolute authority to preempt anything else you might want to do.

DAL: If you could have coffee (or drink of your choice) with four other authors from any time period, who would you choose and why?


PL: Marshall McLuhan, whom I had many lunches and dinners with in the last years of his life (he died in 1980), was the smartest person I’ve ever known.  I’d love to have another cup of tea with him.

I met Isaac Asimov once, but spoke to him on the phone and corresponded with him over the years.   In my view, he is the greatest science fiction writer of all time (Foundation trilogy, robot stories, time travel).  I’d love to have a cup of tea with him.

John Stuart Mill’s philosophy on freedom, especially freedom of expression, has been a great inspiration to mine.  A cup of tea with him would be just the thing.

Of all the ancient philosophers, I’d  probably choose Aristotle, over even Socrates and Plato, because Aristotle understood and could talk about their philosophies, as well as his own work in science and politics.  I might go for a little ancient Falernian wine as the libation.

DAL: You, with Tina Vozicik, had founded and operated Connected Education from 1985 to 1997, which offered online Masters Classes and degrees in Media Studies and Creative Writing. You are currently a professor at Fordham University.  In both roles, where do you see the future of higher education possibly going? Will the days of lecture halls fade away some day for halls in an internet or virtual reality or will there be a balance?

PL: Lecture halls are already being replaced by online (text) and video classes.  But there is an irreducible appeal of in-person presence - we are, after all, flesh and blood beings - which means that the in-person lecture hall will be totally or even mostly replaced.   Certainly in-person classrooms will do better than hieroglyphics did in competition with the alphabet, and even better than theater did in competition with movies and television.  In fact, I’d say in-person teaching will fare better than movies have done in the age of television.   Higher education will flourish both online and in-person.

DAL: How could my readers learn more about you?

PL: The single best place, I’d say, is my blog, accessible in all kinds of ways but most easily via http://PaulLevinson.net  - it consists mostly of my TV reviews and political commentary, but also has links to my music, books, and all kinds of other things.  Following my Twitter account - I’m PaulLev - is probably also a good idea, and I follow most my followers back.


How do you win a free signed copy of this book?  To enter the contest, simply leave a comment or question on the Coffee with David blog between now (July 2nd) and midnight July 7th, 2012. Please include your email so I can reach you if you win. The more comments you leave, the greater your chance of winning the contest. If you refer others to The Writers' Lens who mention your name in their comments, I'll enter your name again in our random number generator along with theirs, also increasing your chances at winning! The winner will be chosen after midnight on Monday April 30, and the announcement made on Sunday, July 8th, when I will post the next contest. Good luck and comment often.

Thank you for reading and please visit www.davidalanlucas.com and www.thewriterslens.com. You can also follow me on twitter @Owlkenpowriter and the Writer’s Lens @TheWritersLens. Fiction is the world where the philosopher is the most free in our society to explore the human condition as he chooses.