Thursday, October 11, 2012

KKKaaattthhhyyy TTTrrraaauuu &&& AAAlllppphhhaaabbbeeettttttyyy!

Meet Kathy Trau, author of ALPHABETTY AND HER ALPHABET ADVENTURE, from 10 a.m. to noon, Saturday, Oct. 13, at:
 6 North CafĂ©
14438 Clayton Road
Ballwin, MO 63011
   (directions) 

Kathy is a practicing special educator in the Clayton school district. She is certified in the Wilson® reading program and has developed a passion for impacting early literacy skill development and awareness.

www.TheLearningPals.com
.



Alphabetty is the first, in a series of the Learning Pals® characters Kathy has created, in order to connect positive emotion and play with early learning.

ALPHABETTY delivers the alphabet with whimsical props and images that engage little learners. The book is brilliant “eye candy” paired with research based suggestions and mouth cues, to foster learning the foundations of reading. 

Alphabetty’s adventures and the bright, happy practice pages make story time a fun, gentle learning time. We’ve all heard the alphabet a million times, but never like this! Have you read your ALPHABETTY today?

Autographed books will be available for purchase on October 13.

Wednesday, October 10, 2012

Parisien gives marketing, sales advice


On Wednesdays, The Writers' Len focuses on ways to help writers. I often share tips about sales and marketing, and today we're making the leap to a more traditional approach. Thankfully, MAURICE PARISIEN has put the process into narrative form. I met Maurice at a book-signing event at 6 North Cafe and look forward to reading ALIGNED, but I'll let him tell you more about it.

Guest post by Maurice Parisien
 Like most first-time authors, I was taken many years ago with the idea that I would write and publish a book. The first hurdle I had to cross was fairly basic… “What do I write about?”  I had already made up my mind that I’d write a non-fiction book about what I know best, the world of sales and marketing. Although I was quick to pick the subject content, the challenge came in honing in on an idea or concept that was new, or at minimum one that may have been around for a while, but not yet adequately addressed. I chose the latter. The subject of my book is one that continues to challenge every organization both small and large. ALIGNED speaks to the age-old problem of the failure of the disciplines of sales and marketing to work together effectively to grow an enterprise.
Sales and marketing executives continue to point fingers at one another for their failure to achieve top-line revenue objectives, opportunity exists to provide sales and marketing executives with a road map that brings about alignment between these two business building disciplines, creating a smoother, more integrated sales and marketing process that drives top- line results while at the same time maximizes bottom-line results.
To take a lesson from my book ALIGNED, the following are three tips to consider in the marketing of your book: 
- Know your Audience - In the case of ALIGNED, the book was written to communicate the value of aligning the disciplines of sales and marketing, and do so in small to midsize organizations. The target audience for ALIGNED is business owners, as well as senior executives in sales and marketing, as such, my book was written to appeal to the interests of this audience and written in a form that would not only deliver highly relevant content, but do so in a manner that would hold the reader's attention from beginning to end.
- Establish Credibility - As a first time author, I had the option of publishing my manuscript through a vanity press/ POD publisher, or go the route of a legitimate publisher. I opted to pursue publishing with the latter. My belief was that if I was successful in landing a legitimate publisher that I would have much greater credibility with my target audience.
- Market Yourself & Your Book - Even though one might rely on their publisher to market their book, publishers have a slew of titles that are under contract. In order for your book to gain sales traction, it is critical to secure opportunities for speaking engagements, PR events, and other opportunities to generate awareness of your work with your target audience. For a first-time author, relying on the publisher alone to create the necessary buzz about your book will likely do little to stimulate sales.
ALIGNED is the first non-fiction business book to offer a clear, narrative depiction of the value of sales and marketing alignment and the process of how to go about achieving it. Instead of promoting an academic sales and marketing theory, this book engages the reader with a story that presents the practical application of the sales and marketing alignment theory through the lens of two very different marketing services agencies and their prospective clients.
     Oscar Wilde once quipped: “Nothing succeeds like success.” Concerning sales and marketing, he was right. A successful sales and marketing process leads to a successful business, and proper alignment in sales and marketing leads to a successful sales and marketing process.
ALIGNED is divided into three parts. The first section introduces the dilemma facing a young technology firm as it attempts to market and sell a new service offering. The principals of the firm receive help from an experienced sales and marketing consultant who takes them through a strategic planning process that leads to outsourcing the firm’s marketing services and recruiting an executive level sales person.
 The second section of the book introduces two very different marketing services agencies along with their respective management teams. Each of the agencies have the expertise to support the sales efforts of the technology firm, but one of the agencies possesses a superior sales and marketing process orientation that would better assist the technology firm in achieving its sales goals.
ALIGNED is rich with content that provides the reader with a clear understanding of the steps that must be taken to align the disciplines of sales and marketing. The book is an easy read that also contains an appendix of diagrams that will further acquaint the reader with the principles of alignment. Additionally, the book contains a Suggested Reading List of quality articles and books that provide helpful perspectives on the disciplines of sales and marketing management.

What experts say about ALIGNED…
In Aligned, Maurice R. Parisien has written an engaging book about successful sales and marketing methods that uses an unusual technique: a conversational method showing how individual people approach marketing – making mistakes and correcting them. Reading like a novel, in Aligned, Parisien teaches modern successful marketing tactics in a refreshing way. Anyone who wants to learn about effective sales and marketing could not go wrong by reading this book.  
Arthur Middleton Hughes
VP The Database Marketing Institute, Ltd.
author of six best selling marketing books
About the author ...
MAURICE PARISIEN is a principal with Digital Intersection, an integrated online & offline database marketing services agency located in St. Louis, Mo. Maurice is an experienced marketer with 30+ years of consultative and management experience in marketing, sales and communications with both small and large corporations in both for-profit and non-profit organizations.  Maurice has worked for, or consulted with, companies across multiple industries from CPG, telecommunications, financial services, healthcare, high-tech and non-profits organizations.
An experienced marketing strategist, he has successfully served his employers and clients by providing effective strategic direction that focuses on the needs of the customer and the organization resulting in improved top-line and bottom-line results. An effective speaker and lecturer, Maurice has presented his theory of customer relationship development (CRD) to both academic and practicing database marketers.

Maurice lives in Manchester, Mo., with his wife of 37 years, and when not busy with work and client engagements, he enjoys time with children, grandchildren and supporting causes that make a positive difference in the world.

ALIGNED was published by Racom Books, Chicago, IL, ISBN: 978-1-933199-38-2
Available on Amazon and Racom Books



Monday, October 8, 2012

Winner's Choice adult-only giveaway & interview with author Leigh Savage

For this week's giveaway, author LEIGH SAVAGE is offering a "winner's choice" of her books listed on Amazon. To enter, comment on this post or any of The Writers’ Lens posts between now and midnight, Saturday, Oct. 13, 2012. Please include which of Leigh's books you want and your email address so we can reach you if you win. And you have to be over 18 to claim the prize this week!

One note about the giveaway: Due to shipping limitations, you have to live within the continental United States to win. Apologies to our international readers on this one, but we often have ebook giveaways open to all.


Here's some info about one of Leigh's books: 

ANGEL OF DEATH (Book 1 Vampire Erotic Romance)--The task at hand? Save the elder vampires from the plague of "the endless sleep." As a hired assassin, Mika Shadow knows not to let emotions get in the way. Given her skills and gifts, she's known as the Chosen One amongst her people. 
During her mission to steal the formula for anti-aging, and the elixir of life for the vampires, Mika finds herself facing the kidnappers who shattered her world as a young girl and abducted her from her mother. Her past comes roaring back to life! As she is dealing with those demons, Mika also finds herself falling for her target. 
She only has four strict rules for selecting a mission or dismissing it. The fourth and final one - No emotions allowed - falls flat the minute she meets Domonic.

And now, here are a few things you may not know about Leigh, who I met through the St. Louis Writers Guild.

Tell us about your next project. My current project is a paranormal erotic romance short called Surrender to the Night that's a prequel to Angel of Death. This goes back and tells Christopher and Rachel’s love story.
What's your favorite way to interact with fans/readers? I love meeting my fans in person and doing book signings.

What movie star would be perfect for (your main character) and why? Angelina Jolie would make a great Mika Shadow because she has a way of playing the kick-butt female character and still remain sexy at the same time.

What's the highest compliment someone could make about your writing?
Every time someone buys one of my novels and takes the time to write a review, even if it’s only a couple lines saying that they liked it that’s the highest compliment they can pay. 

What genres have you written? I mostly write erotic paranormal romance, poetry and I’ve also written two children novels under the name Carrie Lea Williams.

Is there a different genre or type of book you’d love to try to write? I would like to try to write a horror novel.

If you could borrow one person’s zest for writing and/or life, whose and why?
Heather Graham; she’s so out going, genuinely nice and still find times for her Family and somehow finds the time to Write one great book after another.  
I would love to have the same charisma as Heather and the same ability to manage my time as she seems to and still have fun.

Fill in the blanks: Writing/Editing books is like having a child.  You never know what’s going to happen next.

Follow Leigh On...
Blog: http://leighsavage.blogspot.com
Facebook Fan Page: http://www.facebook.com/groups/leighsavage/
Facebook: http://www.facebook.com/AuthorLeighSavage
Good Reads:  http://www.goodreads.com/leighsavage
Twitter: https://twitter.com/#!/LeighSavage
Email: authorleighsavage@gmail.com
Request a Kindle graph:  http://www.kindlegraph.com/authors/LeighSavage

Buy Leigh's books at…
Amazon:  http://www.amazon.com/author/leighsavage
B&N:  http://www.barnesandnoble.com/c/leigh-savage
Saint Louis Online Book Store:
Left Bank Books:  http://www.left-bank.com/search/apachesolr_search/Leigh%20Savage
Subterranean Books:  http://store.subbooks.com/search/apachesolr_search/leigh%20savage
Main Street Books:  http://www.mainstreetbooks.net/search/apachesolr_search/Leigh%20Savage
Buy Carrie Lea Williams books…
Amazon:  http://www.amazon.com/Carrie-Lea-Williams/e/B002EDXAVC/ref=ntt_dp_epwbk_0


LEIGH SAVAGE lives in Saint Louis, Mo., with her husband and two children. Leigh is known for her paranormal erotic romance novels Angel of Death and Shadows of My Past. She has also written a collection of short stories called Bound by Blood and her new release Dream Dragon the Dark Side of Poetry. Leigh is currently working on her next paranormal erotic romance short Surrender to the Night that's a prequel to Angel of Death, as well as book three in her vampire series called Embrace of the Immortal.       

“I grew up loving to escape in the world of stories that my Father would write just for me. So, it wasn’t any wonder that as I got older, I, too, picked up the pen and started writing.” 
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Saturday, October 6, 2012

And the winner of NORMAL is....

Congratulations to Valeria Menefee, winner of an ebook copy of the just-released narrative nonfiction book, NORMAL, by Janet Bettag. 
 
NORMAL is the true story of the author’s survival and recovery from a ruptured cerebral aneurysm. It poignantly and humorously addresses dealing with altered self-image, finding ways around barriers, and appreciating the play of serendipity and synchronicity in our lives.

“Amazing insight into the haunting world of a brain bleed survivor that fills the reader with a sense of compassion relating to those everyday issues we often take for granted. I found the story filled with inspiration and hope as it details an incredible journey starting from a near-death experience and ending with the reconstruction of the author’s new reality.” – Chris DiGiuseppi, Award-winning Author of THE LIGHT BRINGER

NORMAL is currently available on Amazon and Kobo Additional vendors for the ebook will include Barnes & Noble, iBookstore, Sony, and several others, but firm dates for availability have not yet been provided. The paperback version should be available before the end of the year.
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Thanks to everyone for reading and commenting on The Writers' Lens.

This is T.W. Fendley. You can also find me at www.twfendley.com and on Twitter @twfendley.

Friday, October 5, 2012

Salsa inspires Tidwell, dystopian author

Today The Writers' Lens features Robin Tidwell, a debut author with an abiding love for books. She's co-owner of All on the Same Page Bookstore at 11052 Olive Blvd. in Creve Coeur, Mo., which is celebrating its first anniversary this week. It's a welcoming place for local authors and a great resource for readers. Meet your favorite local authors between noon-5 p.m., Saturday, Oct. 6, at a special authors' party - everyone is invited!


ROBIN lives in the St. Louis, Mo., area with her husband, Dennis, and their youngest son. She has a rather eclectic educational background, and finally finished her B.A. in Interdisciplinary Studies. She has held a plethora of jobs, appointments, and volunteer positions, and tries very hard to make it through one week at a time without a crisis.


The Writers’ Lens is about "Bringing fiction into focus." What brings your writing into focus-- the characters, the stories, the love of words? From what readers have told me, it’s the characters themselves who bring focus. I don’t use a lot of physical description, but I do provide some insight into their relationships. Mentioned several times is the interaction between Abby and Juliet. Likewise, I tend not to be too flowery with scene description – my style is more cut-and-dried.

What inspired your latest book? Salsa. I should really know better than to eat that late at night, but when I woke up at 3 a.m. feeling rather miserable, I’d just had a very clear, bizarre dream. Later, after sunrise when I was actually awake, the dream was just as vivid and it became a scene near the beginning of the book – the hows and whys and wherefores were all built around that dream.

Would you share a bit about your next project? Of course! The next WIP is a sequel to REDUCED, titled REUSED. It will continue with Abby and Juliet, and a few others perhaps, and introduce a new character from the Chicago area. A few twists, and a lot more “what ifs!”

How much fact is in your fiction? This is tough. My locations are real, although some are unnamed in the book. My characters are combinations of real people – but I’m not telling who’s who! The things that happen? Well, there are some who think they could actually happen…or are happening now.

What's the highest compliment someone could make about your writing? I believe someone already has – one of my reviewers wrote, “Reduced has the feel of Stephen King's epic, THE STAND, with its large cast of characters and deadly illness.” I get all wound up every time I read that!
  
REDUCED: A devastating biological agent is about to be released, to be tested in remote areas. Rumor has it, though, that there is more to this than meets the eye. One group makes plans to hide out, and survive, in case that rumor proves to be truth. Meeting at an abandoned summer camp near St. Louis, Missouri, a dozen old friends gather after the alarm is raised.
Life becomes more precious, more tenuous, as time passes. Government controls tighten, people are herded into the city…or killed. Towns are obliterated. And soon, the enemy agenda becomes obvious.
Abby, like the rest, has special skills – each member of the group was chosen not only because of past ties, but also for their unique training and abilities. She will come face-to-face with death, bear the responsibility for a young girl, and endure the severing of childhood relationships in the most terrible way imaginable.
From mere concealment to reconnaissance to aiding a rebellion, where will it end? Will the entire region be decimated, and who will be left alive to know?

YOU CAN FIND ROBIN & REDUCED AT:


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Thanks to everyone for reading and commenting on The Writers' Lens. Your comments will enter you in this week's drawing for Angie Fox's new novel, IMMORTALLY YOURS.

This is T.W. Fendley. You can also find me at www.twfendley.com and on Twitter @twfendley.


Thursday, October 4, 2012

Meet author Warren Martin 10/6 at 6 North

Meet Warren Martin, author and publisher of his first novel--“Forgotten Soldiers: What Happened to Jacob Walden”--from 10 a.m.- noon, Saturday, Oct. 6, at:

6 North Café
14438 Clayton Road
Ballwin, MO 63011

A Green Beret and Veteran of the Cold War, Warren served 21 years in the United States Army, retiring at the rank of Master Sergeant. His current writing genre is on the Military and the Cold War. Warren is pursuing writing, research, teaching, and support of fraternal, charitable and other organizations.

FORGOTTEN SOLDIERS is the fictional Cold War story about Air Force Captain Jacob Walden shot down over Vietnam in 1970 and the unknown story of why he never returned home. Forty years later, journalist Ted Pratt investigates what may be the sudden reappearance of Jacob Walden. Pratt follows the trail to find Jacob and encounters Charlie Smith, a secretive and seasoned Operative who may have answers to the question about “What Happened to Jacob Walden,” and why Jake never returned home.

Autographed books will be available for sale on October 6.
Online: http://warrenmartinbooks.com

Wednesday, October 3, 2012

...And Now a Word from the Masters, part II


…And Now a Word from the Masters, part II
By Brad R. Cook

A few weeks ago on The Writers’ Lens we featured quotes by some literary masters. But I noticed something destrubing, everywhere I went most of the quotes were from men. In fact, the article only has one quote by a woman. That was not my intention, and given that I know so many amazing female writers, it was hard to believe. So, this week, I thought I'd turn to the ladies, to find out what they said about the craft of writing over the years.

Too often do people only focus on the great literary men, but why, great women have always populated the literary world. Who hasn’t heard of Mary Shelley, Jane Austen, Emily Dickenson, or Agatha Christie, and women have only grown stronger over the years with amazing writers like Nora Ephron, J.K. Rowling, and Maya Angelou.

I still have my Moleskine, only now it has a few more quotes added. I also hope that the people who posts quotes daily to Facebook and Twitter will devote a few to the women writers who have guided us throughout the years. 

My point hasn’t changed, we should always look back to those who came before, for they walked this path first. They created the conventions we now follow. These masters saw, contemplated, and worked through the same issues that writers still face today, and luckily when they talked about them, someone sitting nearby wrote it down.

The next time you get stuck, disparaged, worn down by rejection, edits, or that blog you have to write…check in with a master. Google a quote, head to Twitter, or like me, just open your Moleskine and gleam a little wisdom from those writers who already walked our path. Consider them the mentors that so few of us ever find in this industry. 

Since I sat down with New York Times bestselling author Angie Fox, a woman worth looking up to, I thought I’d start with a quote from her.

If you want to be a writer, be a reader. – Angie Fox

I also asked her for a few of her favorite quotes, and I have to say, some of them are now my favorites.

You can't edit a blank page. – Nora Roberts

Discipline allows magic. To be a writer is to be the very best of assassins. You do not sit down and write every day to force the Muse to show up. You get into the habit of writing every day so that when she shows up, you have the maximum chance of catching her, bashing her on the head, and squeezing every last drop out of that bitch. – Lili St. Crow

Cram your head with characters and stories. Abuse your library privileges. Never stop looking at the world, and never stop reading to find out what sense other people have made of it. If people give you a hard time and tell you to get your nose out of a book, tell them you're working. Tell them it's research. Tell them to pipe down and leave you alone. – Jennifer Weiner

Personally, I think so-called "common language" is more interesting and apropos than "proper English"; it's passionate and powerful in ways that "wherefore art thou ass and thy elbow" just isn't. – J.R. Ward


Learn more about Angie Fox, her writing process, and insights to her latest novel Immortally Yours from her interview on The Writers’ Lens. http://www.thewriterslens.com/2012/09/sitting-down-with-immortally-awesome.html

 
Here are some I enjoy,
Grab the broom of anger and drive off the beast of fear. – Zora Neale Hurston

Also,

Some people just don't seem to understand the concept of fiction. It is fiction; it ain't true, folks. – Laurell K. Hamilton


Now, the wisdom of great ladies from yesterday and today, enjoy. I hope that one day they help.

Let other pens dwell on guilt and misery. – Jane Austen

Oh! do not attack me with your watch. A watch is always too fast or too slow. I cannot be dictated to by a watch. – Jane Austen

I'm just going to write because I cannot help it. – Charlotte Bronte

Who has words at the right moment? – Charlotte Bronte

A word is dead when it is said, some say. I say it just begins to live that day. – Emily Dickinson

If I read a book and it makes my whole body so cold no fire can ever warm me, I know that is poetry. – Emily Dickinson

Saying nothing... sometimes says the most. – Emily Dickinson

My dreams were at once more fantastic and agreeable than my writings. – Mary Shelley

What terrified me will terrify others; and I need only describe the spectre which had haunted my midnight pillow. – Mary Shelley

Crime is terribly revealing. Try and vary your methods as you will, your tastes, your habits, your attitude of mind, and your soul is revealed by your actions. – Agatha Christie

It is ridiculous to set a detective story in New York City. New York City is itself a detective story. – Agatha Christie

The best time to plan a book is while you're doing the dishes. – Agatha Christie

I've always believed in writing without a collaborator, because where two people are writing the same book, each believes he gets all the worry and only half the royalties. – Agatha Christie
Evil is not something superhuman, it's something less than human. – Agatha Christie

A good essay must have this permanent quality about it; it must draw its curtain round us, but it must be a curtain that shuts us in not out. – Virginia Woolf

Language is wine upon the lips. – Virginia Woolf

Fiction is like a spider's web, attached ever so slightly perhaps, but still attached to life at all four corners. Often the attachment is scarcely perceptible. – Virginia Woolf

Yet, it is true, poetry is delicious; the best prose is that which is most full of poetry. – Virginia Woolf

Every secret of a writer's soul, every experience of his life, every quality of his mind is written large in his works. – Virginia Woolf

When people say there is too much violence in my books, what they are saying is there is too much reality in life. – Joyce Carol Oates

If food is poetry, is not poetry also food? – Joyce Carol Oates

If you are a writer you locate yourself behind a wall of silence and no matter what you are doing, driving a car or walking or doing housework you can still be writing, because you have that space. – Joyce Carol Oates

Life and people are complex. A writer as an artist doesn't have the personality of a politician. We don't see the world that simply. – Joyce Carol Oates

You must do the things you think you cannot do. – Eleanor Roosevelt

There is a thin line that separates laughter and pain, comedy and tragedy, humor and hurt. – Erma Bombeck

It takes a lot of courage to show your dreams to someone else. – Erma Bombeck

I was terrible at straight items. When I wrote obituaries, my mother said the only thing I ever got them to do was die in alphabetical order. – Erma Bombeck

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. – Maya Angelou

There is no greater agony than bearing an untold story inside you. – Maya Angelou

All great achievements require time. – Maya Angelou

Any book that helps a child to form a habit of reading, to make reading one of his deep and continuing needs, is good for him. – Maya Angelou

The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart. – Maya Angelou

Nothing stinks like a pile of unpublished writing. – Sylvia Plath

I try to write parts for women that are as complicated and interesting as women actually are. – Nora Ephron

I don't care who you are. When you sit down to write the first page of your screenplay, in your head, you're also writing your Oscar acceptance speech. – Nora Ephron

Jane Austen is the pinnacle to which all other authors aspire. – J. K. Rowling

I was convinced that the only thing I wanted to do ever - was write novels. – J. K. Rowling

I just write what I wanted to write. I write what amuses me. It's totally for myself. I never in my wildest dreams expected this popularity. – J. K. Rowling

It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default. – J. K. Rowling

Never be ashamed! There's some who'll hold it against you, but they're not worth bothering with. – J. K. Rowling

Never argue with your characters; they know themselves better than you do. – Laurell K. Hamilton

One of my rules is never explain. A writer is a lot like a magician, if you explain how the trick works then a lot of the magic turns mundane. – Laurell K. Hamilton

If I'd been easily discouraged, I could have been a one-hit wonder. – Laurell K. Hamilton

Two things I do well in books are sex and violence, but I don't want gratuitous sex or violence. The sex and violence are only as graphic as need be. And never included unless it furthers the plot or character development. – Laurell K. Hamilton

I always treated writing as a profession, never as a hobby. If you don't believe in yourself, no one else will. – Laurell K. Hamilton

My characters surprise me constantly. My characters are like my friends - I can give them advice, but they don't have to take it. If your characters are real, then they surprise you, just like real people. – Laurell K. Hamilton

I am a very linear thinker, so I write beginning to end. I write hundreds of pages per book that never make it into print. – Laurell K. Hamilton
 
First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not. Habit will help you finish and polish your stories. Inspiration won't. Habit is persistence in practice. – Octavia E. Butler

To write something you have to risk making a fool of yourself. – Anne Rice
 
That's what writing is all about, after all, making others see what you have put down on the page and believing that it does, or could, exist and you want to go there. – Ann McCaffrey

Nobody who says, ‘I told you so’ has ever been, or will ever be, a hero. – Ursula K Le Guin  

Writing is a team sport. – T.W. Fendley

So what is your favorite authors’ quote? Let me know in the comments.

 

 

Brad R. Cook is a historical fantasy author and President of St. Louis Writers Guild. Please visit www.bradrcook.com or follow me on Twitter @bradrcook

Quotes taken from www.brainyquote.com , www.quotegarden.com , and my Moleskine.

Enter to win a copy of Immortally Yours by Angie Fox - http://www.thewriterslens.com/2012/10/an-immortally-yours-giveaway.html